Today In this article we are going to learn the surface of Digital Marketing. Digital Marketing is a platform to grow your business online with the help of paid advertisements, organic search engine traffic, and much more.
Marketing is very important for any product or service. Because it makes the audience aware, about your product or service. Google search engine is the best source of traffic.
There are two ways to get traffic:- The first way to get traffic is paid advertisement and the second way to get traffic is Search Engine Optimization i.e SEO. Which is completely free & time-consuming too. SEO is a process to make your content search engine friendly for Google Ranking.
Digital Marketing is more effective than Traditional Marketing. In traditional marketing, you have to spend money on the banner. But in digital marketing you can create a digital banner for free. And you can run social media ads in the physical poster’s rate
In this complete article, we will tell you about the Types of digital Marketing.
What Is Digital Marketing?
In simple words, promoting your product or service via Internet is called Digital Marketing.
Types of Digital Marketing
Paid Search Advertising
Google, Bing, and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.
Search Engine Optimization (SEO)
If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.
Paid Social Media Advertising
Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.
Social Media Marketing
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
Content marketing is another fairly broad digital marketing term. It covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc). To build brand awareness or drive clicks, leads, or sales. it is the most important part of digital marketing because.
your content is the key or you can say factor which reflects the face value of your brand. And the quality of the product which you are going to sell. So your main priority should be content.