- Trust and authority:
Having a personal brand helps to build trust with your audience, and position you as an authority and a thought leader in your industry.
- Get featured in media:
Having a personal brand makes it easier for you to pitch and be found by media (online publications, magazines, television, radio, podcasts, etc.). The media is in constant search of experts that can share their insights with their audience.
- Build your network:
When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you. You can leverage your personal brand to build your network, both online and offline, quickly and effectively.
- Attract more clients:
Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of your ideal clients. When you’re positioned as an expert, it’s also easier for people to refer clients to you.
- Premium pricing:
Having a strong personal brand helps justify charging premium prices for your products and services. Without a brand, you become a commodity that competes on price. And there will always be competitors that can beat your price.
- Create a lasting platform:
Over time, your business will evolve. You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next.
Key elements of Building Your Own Brand
Once you’ve identified your existing brand assets, the next step is to start piecing together the key elements of your personal brand. These will help guide your decisions as you build your personal brand:
- Your brand vision: What do you want to be known for? If you became known as the world’s go-to expert on XYZ topic, what would that be?
- Your brand mission: Why do you want to build a personal brand? What is your purpose? Who do you want to influence? What do you want to accomplish?
- Your brand message: What is the key message you want to communicate? What message do you want to consistently reinforce in your content and in your marketing? If you could only give one piece of advice to your audience, what would it be?
- Your brand personality: What are some of your personal characteristics and traits that you can weave into your brand? Do you want to perceived as very polished and professional, or perhaps more quirky and adventurous?
Author:- Hitesh Golait
Chief Editor:- Utkarsh Goswami